Distribution Management System


What is a Distribution Management System?

A Distribution Management System (DMS) is a collection of programs designed to efficiently and reliably monitor and control the whole distribution network. It serves as a decision support system for the control room and field operational personnel who are responsible for monitoring and controlling the electric distribution system. The core deliverables of a DMS are to improve the reliability and quality of service by reducing outages, limiting outage time, and maintaining acceptable frequency and voltage levels.

One of the most important features of the Sales Force Automation System is the distribution management system. Salesforce Automation (SFA) refers to a software system for sales control and strategy management. The key capabilities of the sales force automation system are:

  • DMS (Distribution Management System): To manage distribution and retail sales channels &
  • CRM (Customer Relationship Administration): To address the management of direct sales channels.
Distribution Management System

Why is a DMS needed?

Distribution management is critical to a company's commercial success and long-term viability. The larger a company is or the greater the number of stock features it has, the more efficient distribution management is required. To achieve a competitive advantage in a challenging business environment, most developing organizations strive to enhance their distribution management process.

Distribution management is critical to a company's commercial success and long-term viability. The larger a company is or the greater the number of stock features it has, the more efficient distribution management is required. To achieve a competitive advantage in a challenging business environment, most developing organizations strive to enhance their distribution management process.

The distribution network is controlled and monitored by the DMS. It keeps track of all the information and data about the clients, goods, and sales. This data is much more accessible, analyzeable, and reportable. With a smaller workforce, lower operational costs, and shorter processing times, the company's productivity will rise, as will its sales.

What are the benefits?

Inventory packaging, transportation, warehousing, and supplying to various stakeholders are all part of the distribution process. It also includes supply management, as well as the plan, warehouse, and store site planning, as well as the integration of sales data.

Access to purchasing.

A manufacturer can easily and quickly assist a retailer in selecting from a variety of available stock labels. With a robust DMS, a manufacturer can more quickly discover gaps in existing inventory levels at distribution centres and retailers and take action to fill them.

Efficiently meeting the specific requirements.

Distributors in the food industry, for example, require the expiry date code for each stock in order to determine the validity of use for each product/ batch. Anyone may easily save and evaluate all data linked with sales teams, wholesalers, and retailers using DMS, and make data-driven decisions.

Automated inventory management

Using this technology, a company may easily keep track of inventories at several distributor warehouses. This is advantageous because companies that utilise a distribution management system can make faster decisions about which products to ship to which warehouses based on the most recent demand and gap scenario.

Delivery time reductions as well as transaction transparency.

Inventory distribution is more efficient since the exact amount of things needed may be ordered at the proper time. Giving a distributor and retailer the confidence to do business with you encourages them to buy your products on a regular basis, resulting in increased revenue and profitability for your company.

Helps you cut down on your business's additional costs.

As your company grows, you'll have to pay a lot of money to hire and keep new employees. By optimising your headcounts and reducing workloads through automation, using good DMS software saves you money.

Not only will the distribution management system save money, but it will also save time.

This solution prevents your firm from wasting time on routine processes that may be done more efficiently, such as inventory and accounting. This strategy also allows you to focus on different areas where you need to add additional value.

Connecting retailers with distributors

Following the establishment of warehouses and distributors in the needed locations, the next critical step is to connect retailers with distributors and then deliver products to retailers. The SR (sales representative) received orders from retailers and shared the information with the distributors as part of the usual distribution process. The products are subsequently delivered to the retail outlet by the distributor's delivery associate. 8.Businesses can use a well-implemented Distribution Management System to place orders correctly and predict future order flows from a specific retailer, dealer, or zone. Your revenue, profit, and profitability will all benefit from this exact forecasting. This system will allow you to make data-driven decisions based on precise sales and delivery data down to the minute. This will assist you in making the most efficient use of your resources, resulting in increased business efficiency.

Advantages of Distribution Management System

From the manufacturing stage to the final destination, every product goes through a lifecycle that includes several stages. After the product is ready, it is distributed to consumers through a wholesaler and retailer network.

Distribution Management System

Maintain a systematic and structured approach.

If such a concept did not exist, every store would receive goods straight from every manufacturer. Trucks carrying big loads of products would arrive at the retail outlet, causing extreme mayhem because the store would be too small to accommodate everything.


Consumers will find it easier to shop with the help of a distribution management system. Customers would have to trek to multiple stores to pick up things if each company had its own store, spending a lot of time and energy. A competent distribution system for multiple brand makers and goods producers ensures that all types of commodities are available in one store, and the client has the option of selecting from a variety of brands.

Distribution Management System
Distribution Management System

Breaking Up Large Groups

The buyer does not have to be concerned about the enormous quantity of goods manufactured. It is the responsibility of either the wholesaler or the merchant to store these goods in order to make them available to customers in tiny quantities or volumes.

Initiatives for Resellers

This strategy ensures that distributors take care of the things that manufacturers can't. They frequently convince clients to purchase things, hence increasing sales. To entice customers, a variety of promotional offers are given. Customers can choose from a variety of financing options to alleviate the stress of large payments and make payments more convenient.

Resellers also employ an intriguing display to offer products in their business, resulting in increased sales. Resellers also supply manufacturers with feedback on the product. This also aids the manufacturer in improving the product based on the comments received. Despite the fact that this has always been employed in business, a completely automated system has made distribution work at all levels considerably easier.

Distribution Management System

Factors that influence DMS

Customer's Point of View

Any store or manufacturer's ideal condition is to retain just enough inventory on hand to sell or keep production lines operating smoothly. These clients want to keep as little inventory on hand as possible without running out. Because most clients demand a variety of products, each of which is sold or utilised at a different rate, projecting the product mix becomes an important component of their equation. Forecasting can be complicated by other variables such as shop sales campaigns or manufacturer seasonal inventory builds.

Distributor's Point of View

The ideal situation for distribution management is for all fully loaded trucks to run on regularly planned routes 100 percent of the time while maintaining a faultless safety record.

Because client purchases fluctuate in real life, obtaining this ideal goal is challenging.

Temperature control and other particular handling can exacerbate the problem in some cases.

In addition, an efficient distribution and warehousing organisation attempts to maintain an appropriate inventory with its suppliers in order to reduce inventory management costs to a minimum while avoiding unnecessary safety stock.

Distribution management, on the other hand, may effectively reduce these seemingly contradictory issues with adequate strategy and implementation.


The customer's biggest nightmare is running out of merchandise or component parts. Distribution management is responsible for ensuring correct information flow, forecasting, and accurate, safe, and timely delivery.

Commitment & Training

It takes more than just educating and showing employees how to do a function to prepare them to meet the demands of a distribution organisation. Individuals who understand "why" a job needs to be done correctly and the potential implications of bad performance on the company's future are at the heart of the good performance. The key to successful distribution management is to assist new employees in becoming familiar with all areas of their jobs so that they can make informed and independent decisions in the future.

Warehousing and Distribution: Choosing the Right Tools

Software for inventory management and warehouse management systems (WMS) can aid in the optimization of warehouse space. Companies can avoid costly expansion and establish more efficient inventory placement by optimising existing space.

Distributors can also optimise vehicles and reduce expenses by using loading and routing software. These tools take distance and drive time into account when calculating load sizes and target arrival timings. An effective distribution management company's fleet optimization is a significant cost driver.

Choosing a DMS

Distribution Management System

It is necessary to determine which type of distribution system is most appropriate. In order to improve the productivity of the distribution network, a distribution management system should be capable of automating end-to-end distribution, including processes, approvals, and notifications. A user-friendly and simple-to-learn system is always readily adopted. A system that shares real-time data is becoming increasingly important. Higher management would be able to make quick and informed judgments as a result of this. To maximise the effectiveness of the system, access to it should be global, i.e. it should be supported by a web portal as well as an app.

Distribution Management System

The system should have a lot of features but be light. It should be extremely adaptable in order to accommodate varied distribution needs for various business models. The system should be able to handle the supply chain's finances so that management can see how much money is flowing through the system. To avoid any problems, inventory and orders should be handled as efficiently as possible. In order to grasp the criticality of a delay, the system should be able to distinguish the product type being distributed. Business intelligence and system-generated reports would aid management in regaining control over the loose ends. Integration with existing ERP systems is a critical feature that will save time and effort.

Distribution Management System

The technology should be extremely reliable. The system should be dynamic in nature and have a responsive design. A user-customizable and adaptable design would allow the system to be modulated according to their needs. It should have a cloud-based architecture and a SaaS model, as well as the ability to store all databases for reports and analytics.

Distribution Management System

The user is attracted to quick deployment since it reduces overhead and manual operational costs in the system. As the company grows, the system should be able to scale up as well. It is easier to budget for spending when the system has a regular monthly fee linked to it.

What are the 4 channels of Distribution?

Choosing the correct distribution channels for your company can be a challenging and perplexing task. Whether you're a small custom design firm or a massive manufacturer of goods, a distribution strategy will be required. Also the marketing strategy, business model, and other aspects of your firm will be influenced by the channel you choose.

Direct sales are an excellent distribution model for selling products that are in the middle price range, aren't bought every day, and have a lengthy shelf life. Stationery, air purifiers, and jewellery are just a few examples. Direct distribution entails the producer finding a way to contact directly with customers without the use of market intermediaries and delivering the goods themselves.

When a manufacturer chooses to engage with agents and brokers, they assign a portion of their responsibilities to them directly. In the sense that they represent the producer in front of the final client, they operate as an extension of the producer.

Working with wholesalers and retailers is usually the preferred distribution chain link since wholesalers and retailers buy the product directly from the producer and thus bear the risk if the product fails to sell. For digital products, working with resellers is ideal.

For a variety of reasons, e-commerce has radically altered the distribution game.

  • Depending on its business model, an e-commerce company may perceive itself as a manufacturer, wholesaler, or retailer. Those roles have become more fluid in recent years.
  • E-commerce, in general, makes things directly available to a huge customer base, reducing the need for intermediaries. The number of storage places available is also limited.
  • E-commerce allows inventory management and shipment to be forecasted and optimised in advance thanks to predictive and prescriptive big data analysis.
Distribution Management System Distribution Management System

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